Top Ten Tips for Google Adword Terms
To begin to master any new program or application – it is always wise to start by understanding the terms and language of the program.
These tips for Google Advertising (otherwise known as Google Adwords or SEM – Search Engine Marketing) primarily feature understanding the 22 most important terms of the Google Advertising program.
What Do The Terms Mean?
- Ad Group: Has one or more ads, and targets one set of keywords
- Average Position: The average position on a page that your ad will normally be positioned or placed at
- Broad Match: A keyword or phrase in your list without any quotes or brackets. Triggers your ad when peoples searches include that keyword
- Phrase Match: A keyword or phrase in your list with quotes “.. “. Triggers your ad when people’s searches include the phrase in that order
- Exact match: A keyword or phrase in your list with brackets [ ..]. Triggers your ad only when people type in that exact word or phrase by itself
- Campaign: Has one or more ad groups, and lets you set budget, language, country, dates & syndication for all of them
- Click-through rate (CTR): The number of clicks your ad or keyword gets, divided by the number of impressions or times the ad has been displayed on Google
- Conversion: When a Google user buys something or requests more information on your site. Google allows you to track this
- Conversion Rate: The number of conversions, divided by the number of clicks
- Cost Per Conversion: For any campaign, ad group or keyword, the amount you spend on Google clicks, divided by your number of conversions
- Cost-Per-Click: The amount you pay each time a person clicks on your advert. May vary over time
- Max CPC: You set the maximum cost-per-click you’re willing to pay
- Average CPC: The overall average amount you pay each time a person clicks on your advert
- Daily budget: You set the maximum dollar amount you’re willing to pay for any one day period
- Destination URL: The actual URL people will go to when they click on your advert
- Display URL: The URL people will see in your ad – has to be the same domain as your landing page
- Disapproved: Your ad content doesn’t meet Google’s Editorial Guidelines
- Keyword: A search term (word or phrase) people use to find your product or service.
Keyword Status
- Active: Your ads are showing normally
- Ads show rarely: Your quality score is low & you’re being seen little.
- Bid is below first page: You must bid Google’s minimum required bid or higher for this keyword to get it to consistently show on the first page
- Impressions: The number of times your ad gets shown on Google or its network partners
- Negative Keyword: Put a minus (-) sign in front of a keyword in your list, and your ad won’t show when people include that term in their search
- Quality Score (QS): Google’s assessment of how relevant your ad, landing page & website are to each keyword. A higher QS gets you a lower minimum bid.
These tips were compiled by David Caruso an acknowledged specialist for Google Adwords. For more information on using Google Adwords, and for Google Adwords workshops and advice for online marketing and advertising go to V-Training, The Business Virtual Learning Centre or give David a call now on 1800 852 090.
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