Top Ten Tips – Growing Your Business through Effective Marketing
1. Know Your Market
Many small businesses fail simply because what seemed like a good idea at the time didn’t have a ready market.
2. Know Your Offer
If you don’t know what product or service you are offering how will your customers know? Write it down and define it.
3. Plan, Budget & Review
Plan your marketing – set a strategy, budget for your marketing expenditure and regularly review your expenditure against budget and results against expectation. Fine tune to maximise your results.
4. Join a Networking Group(s)
Meet with other businesses in the area join a Chamber of Commerce and or a specialised networking group like BNI. Have your colleagues marketing your business and reciprocate.
5. Don’t just have a Website – Use It!
Make sure your website is up-to-date and working for you; take active steps to ensure that you are moving up search engine listings. Not doing this is the same as having a brochure and keeping it hidden behind your desk.
6. Create an Image, a Brand and a Customer Experience
Be recognisable and visible, everything you give a customer or potential customer should clearly show that it is from you. Be aware that every time you or your staff interact with a customer or potential customer they are marketing your business.
7. Take care when dealing with salespeople
Their object is to sell you something and not to assist you. Make sure that you stick to your strategy and don’t forget that a dollar spent here is a dollar foregone elsewhere.
8. Involve your staff
Your staff know you and your business, both strengths and weaknesses use that knowledge. Staff who are valued are happier and happier staff equals more sales.
9. Traditional Media Works for Most Businesses
Unless your business is totally online you cannot ignore the traditional marketing methods but remember marketing your business can be a courtship and not necessarily involve instant gratification.
10. Seek Professional Assistance
Maximise your chance of a favourable outcome by using the services of a professional marketer. You use an accountant and a lawyer to assist at the backend of your business it makes sense to get professional help to build your business. An expert can assist you to get a better result and isn’t that what it is all about? Call me on 02 9482 3367 or email jeff@goodmanmarketing.com.au and for more tips and details visit my website www.goodmanmarketing.com.au.
Related Posts
-
Top Tips for Pumping Petrol
Posted on Apr 16, 2012
-
Small Business Survival & Growth In Hard Financial Times
Posted on Apr 11, 2012
-
Save Petrol-Free the Freeways
Posted on Jan 12, 2012
-
Economics for the Rich and Poor
Posted on Dec 8, 2011
Tags
Share This
